Download PDF by Joan Mulholland: A Handbook of Persuasive Tactics: A Practical Language Guide

By Joan Mulholland

ISBN-10: 0203306392

ISBN-13: 9780203306390

ISBN-10: 0203420764

ISBN-13: 9780203420768

ISBN-10: 0415089301

ISBN-13: 9780415089302

The guide of Persuasive strategies offers in a transparent and concise demeanour a few three hundred thoughts of persuasion derived from examine findings in communique, linguistics, pragmatics and similar fields. incorporated are such strategies as cross-referencing, analogy, argument presentation, and humor. The e-book is common and contains an index which lists the persuasive projects communicators may wish to accomplish, akin to atmosphere the time table, keeping off a subject matter or conceding some degree.

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Extra resources for A Handbook of Persuasive Tactics: A Practical Language Guide

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It will, however, only work if the bias is not too obvious; A. would be more likely to notice if C. ’ 2 Using the appositional form to present two versions of the same thing makes the bias not only difficult to see but also difficult to argue against, as in: Ex. 2 Be assertive, leave home and find yourself. where, if A. ’ This involves a deal of cognitive work, and it is likely that A. will only take the trouble if he or she strongly contests the point. It also might take so long to achieve that C.

Both to recognize the partiality of the view expressed and to object to it. ’s own views is, for example, Ex. 7 The time has come to choose between our options // to stagnate or to expand. Here the options offered may set the agenda that C. wants, unless A. quickly notices that there could be other options (or notice the bias expressed in the word ‘stagnate’). B. g. g. ‘that we should cooperate),’ but this is to ignore the way they can be used to persuasive effect. Further reading Leech and Svartvik (1975); Quirk, Greenbaum, Leech, and Svartvik (1985) ARCHAISMS Tasks To bring wit to support an idea.

However, if it is still necessary to imply a reservation about accuracy; the acceptable hedges include ‘more or less,’ ‘roughly’ or ‘to a degree,’ as in Ex. 7 The problem is one of, roughly, personnel. Ex. 8 The lecture was more of a self-indulgence than anything. Ex. 9 We found it was what one could call a personnel problem. In the written form, such hedges would be more noticeable than in speech, and their existence will draw attention to the worry about accuracy. ’s interest hedges should not be used; A.

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A Handbook of Persuasive Tactics: A Practical Language Guide by Joan Mulholland


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